Relationships apps change romance in India. Online cupids tend to be accelerating sociocultural changes among millennials

Relationships apps change romance in India. Online cupids tend to be accelerating sociocultural changes among millennials

Digital cupids become accelerating sociocultural shifts among millennials

unique DELHI — Tia Verma, 32, a Mumbai-based advertising pro, and Vivek Malhotra, 35, a banker, found last year on Aisle, an Indian relationship app, after Verma sent an invite.

“Once we began connecting, we discovered we had a lot in common. We fused over our very own love for travel and delicacies, replaced numbers and surely got to see each other better over texts that soon converted into hourlong calls,” recalls Verma. […]