Exactly why Complement Must Not Have Bought Dating Website OkCupid

Exactly why Complement Must Not Have Bought Dating Website OkCupid

On April 7, 2010, OkTrends, the favorite OkCupid writings that summarizes online dating research, ran an account called “Why You Should Never Pay For online dating sites.” Curiously, that blog post has been taken from the site. (Celebrating the concept, some other internet sites nonetheless link to in which the blog post when resided; customers are automatically redirected with the OkTrends website landing page.) Could that getting because Match, a long-time member when you look at the matchmaking games, merely purchased OkCupid for $50 million in earnings?

“These days i would ike to showcase why the practice of buying schedules on web sites like complement and eHarmony try fundamentally broken, and broken-in ways that many people don’t realize,” OkCupid co-founder Christian Rudder open the “never ever spend” facts. (A cached variation looks right here.) “to begin with, their unique business model aggravate problems entirely on every dating site. For another thing, as I’ll clarify, shell out sites posses an original bonus to profit from their clients’ disappointment.”

OkCupid founded in 2004 as an alternative to subscription-based internet sites like Match and, to this day, produces almost all of their funds from standard advertising means. […]